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New S600 No better example exists of this phenomenon in cars than Mercedes-Benz' second coming of the storied Maybach ultra-luxury brand in 2002. Bloated, baroque, and brazen as a mobster¡¯s master bath, its opulent but outdated product was meant to sell 2,000 editions per year. Instead, it sold about 3,000 ¡ª in nine years. No one mourned its passing, least of all Bentley and Rolls-Royce, who were happy to Hoover up its market share. (Rolls sales have quadrupled since 2009.)[Back]